For the Smart Rural Community, Broadband is Just the Beginning
Monday, April 30, 2012 at 2:08PM
Cassandra Heyne in Ayrshire Farmers Mutual Telephone, Broadband, Building Broadband, Dickey Rural Networks, Horry Telephone, ILEC Advisor, Industry Trends, Madison Telephone Company, Monitor, NTCA, Nex-Tech, Precision Farming, Shirley Bloomfield, Smart Grid, Smart Home, The RLEC Monitor, Valley Telephone Cooperative

NTCA Paper Delivers Affirmations and Examples of RLEC-Enabled Smart Rural Communities  

“A robust broadband network is the foundation of a smart rural community,” according to an NTCA White Paper entitled The Smart Rural Community; but “It is important to note that the mere presence of a robust, next-generation broadband network does not create a smart rural community.” The NTCA paper explores the meaning of “smart rural community” by providing insightful examples from rural areas across the country. The paper also makes declarations about how smart rural communities benefit local consumers and businesses by going above and beyond simply providing a fast, fat pipe to the premises. Generally speaking, “A smart rural community relies on broadband networks to enable a series of applications that the community can leverage for innovative economic development and commerce, top-notch education, first-rate healthcare, cutting-edge government services, enhanced security and more efficient utilities use.”

By reading the smart rural community examples in the NTCA paper, you can visualize a smart rural community as a stack of interrelated applications and services from the individual household level all the way up to the government level, and everything in between. A smart rural community will likely mean different things to different communities, and building a smart rural community will be a collaborative and unique experience for each community. The payoffs for investing in a smart rural community, NTCA argues, are significant: these investments and projects “create opportunities for community growth and viability.” Rural telecom providers are leading the way, and “Broadband networks that are currently being built by rural telephone companies are economic engines for the entire community.”

The abundant examples in the paper include projects in education, health care, agriculture, public safety, government, utilities, and home networking. In each category, NTCA highlights at least one rural broadband provider who is undertaking a smart rural community project by leveraging its broadband infrastructure and collaborating with other local institutions. In each example, the rural broadband provider is helping local residents and business to operate more efficiently, be more involved in the community, promote economic growth, or improve the quality of life in remote areas. Some of the RLECs highlighted in the paper include:

NTCA concludes the paper with some thoughts on what type of infrastructure enables a thriving smart rural community. Some parameters include supporting sustainable economic activity, enabling any application a citizen or business may need, being “future-proof” and ubiquitous, uniting wired and wireless technologies, and maintaining the most current cybersecurity protection. NTCA recommends that broadband providers in smart rural communities offer at least 20 Mbps to the end-user and 1 Gbps in institutions.

NTCA ceo Shirley Bloomfield commented, “This paper confirms that the infrastructure and tech knowledge necessary to support smart applications exists in rural settings as well as big cities. It also underlines just how important broadband-enabled technologies are to the millions of people who live in rural America. Policy makers should take note and work to ensure that rural Americans have access to the same smart applications and the many economic benefits that accompany them as their counterparts in urban areas.”

One key-takeaway from reading this paper is that a single advanced (or “future-proof”) rural broadband network can literally provide innumerable customizable opportunities for citizens and businesses in remote areas. The underlying network can enable communities to tailor “smart” applications and technologies to their specific needs, such that the residents and businesses are more connected to the entire world than ever before. With one robust network, the sky is the limit for rural communities. However, the NTCA paper shows that it takes more than an “if you build it, they will come” attitude. Rural broadband providers have to collaborate with education, health care, local government, public safety, utility providers, local businesses and individual consumers in order to develop a truly smart rural community.

Article originally appeared on JSI Capital Advisors (http://jsicapitaladvisors.com/).
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