Acquisition Could Serve as Vehicle for Google TV
When faced with legal disputes, most companies seek counsel and hire a law firm. When you’re Google (Nasdaq:GOOG), hit with patent lawsuits from tech giants Apple (Nasdaq:AAPL) and Microsoft (Nasdaq:MSFT), you spend billions of dollars to buy a company with more patents that you can count.
Google announced on Monday that it will purchase Motorola Mobility (NYSE:MMI) for $12.5b in cash, and subsequently launched a counterattack in the smartphone war. The price tag represents a 63% premium to Motorola’s recent trading levels.
While Google has admitted that legal battles surrounding its Android software at least partially drove its interest in Motorola, the web giant has played it close to the vest as to how it will use the acquisition in the future. This lack of clarity makes hypothesizing about Google’s intentions all the more fun.
Let’s start by addressing the patent angle. A few weeks back, Google publicly accused Apple, Microsoft and Oracle (Nasdaq:ORCL) of ‘patent bullying’ that could lead to the destruction of its Android ecosystem. While the thought of a company the size of Google accusing others of bullying is laughable, the argument is understandable.
A single smartphone can have up to 250k patents associated with it—none of which Google owned prior to Monday. In early August, a group of companies led by Apple, Microsoft and Oracle purchased over 6000 patents from Novell and Nortel, including patents on 3G and 4G wireless networking, for $4.5b. Google, also involved in the bidding process, was outbid by around $1.4b.
Patents in hand, the tech consortium is looking to charge hefty licensing fees to Android manufacturers—who use the patented intellectual property—driving up the cost of Android smartphones, and consequently making iPhones and Windows phones more attractive. With 40% market share, Android powered phones currently top the smartphone market, followed by Apple (27%), Research in Motion (24%) and Microsoft in a distant fourth place (6%).
With this as a backdrop, Google’s purchase of Motorola Mobility and its 24k active and pending patents appears to be an aggressive move to defend its smartphone turf. While Google does not receive cash directly from Android sales, it generates revenue from both app downloads, and web searches from Droid users. Now armed with patents of its own, Google has more leverage to settle current lawsuits against it, and to discourage future lawsuits.
David Drummond, Google’s chief legal officer commented on the patent acquisitions on Monday’s conference call. “Look, we've been saying for some time that we intend to protect the Android ecosystem, it's under threat from some companies. We're not prepared to talk specific strategies. We think buying Motorola and having the portfolio is a good thing.”
In addition to the patents, there exists a natural connection between Google and Motorola. As a founding member of the Open Handset Alliance in 2008—which developed Android—Motorola bet big on Google’s operating system, using the platform exclusively for its smartphones and later for its Xoom tablet. It follows that the company’s 2Q11 guidance was heavily focused on Android phones.
“While the smartphone market continues to expand rapidly all around the world, it is still in its early stages,” Motorola Mobility ceo Sanjay Jha commented. “To address the growth opportunity in the second half of the year, we have a strong product lineup, including PHOTON 4G and TRIUMPH at Sprint, Android X2, Android 3 at Verizon.” In other words, Motorola’s growth in the second half of 2011 is dependent on four Google-powered devices.
Motorola’s recent performance has been tied to Android sales as well. It sold 4.4m smartphones in 2Q11, driving its quarterly revenues up 28% YoY. On the other hand, sales of the Xoom since its January 2011 launch have been disappointing. In 2Q11 Motorola only shipped 440k Zoom tablets, compared to Apple’s 9.2m iPad sales. As the current saying about the tablet consumer market goes—people don’t want tablets, they want iPads… Nevertheless, Motorola is committed to pushing its Android powered tablet.
Another interesting aspect to the Motorola acquisition is how other Android phone makers will react to Google’s purchase of a hardware manufacturer. Within the Android ecosystem, there are 400 devices made by 35 different manufacturers—including Samsung and HTC. Owning Motorola, Google will compete with the other producers of Android handsets. Thus far, both Samsung and HTC have made positive comments on the deal, referring to it as a win for all Android manufacturers. Google ceo Larry Page has said all the right things as well, reinforcing Google’s commitment to run Android as an open platform, with Motorola remaining a licensee of the software.
As the battle for smartphone turf continues, more M&A activity of handset makers and patent owners is possible. While Microsoft has already partnered with Nokia to launch the Windows 7 Phone, the Google deal may pressure Microsoft to become a buyer. Microsoft, which was reportedly interested in acquiring Motorola’s patents, would logically be interested in Nokia’s 11k patents. Elsewhere, Blackberry maker RIM, despite its recent struggles, could appeal to a potential buyer with its enterprise centric focus and its portfolio of mobile data patents.
For Google, the Motorola purchase will play a strategic role longer term, in addition to protecting Android with its patents. While entering the phone manufacturing space does not offer a huge upside for the web giant, Motorola’s other business may: set top boxes for cable television. Google TV never caught on as a platform, but in the future Google could integrate it into Motorola’s set-top boxes. This mix of web and television would bring Google’s search engine into your living room, creating another source of ad revenues for Larry Page and company. After all, Google at its core is an advertising company—it wants to buy and show as many ads as possible.
The potential re-packaging of Google TV, however, is far down the road if it happens. Until then, sit back and enjoy the smartphone wars. And for those of you waiting for the recently rumored Motorola-manufactured Windows Phone 7, I wouldn’t hold your breath.