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Wednesday
Apr112012

In the “I Dare You” Game of USF Waivers, RLECs Will Win or Fold 

The Few Waivers Filed Show the Importance of Having a "Hook"

Out of all of the frustrating aspects of the USF/ICC Transformation Order and FNPRM, the waiver process ranks high on the list, yet it gets less attention than issues like regression analysis and bill-and-keep. Why is it so frustrating? Well, a waiver essentially costs small companies tens of thousands of dollars to prepare and file, and there is no guarantee that the FCC will grant the requested relief. It is a very expensive and cumbersome undertaking to tell the FCC that your company is facing financial insolvency because of the FCC’s actions.

Nevertheless, waiver momentum has picked up a bit over the last few weeks with new filings, letters of intent, and even support from friends in high places—Congress—for one waiver. FCC representatives have often said if a company doesn’t like the rules, it can file a waiver; but this is easier said than done. John Staurulakis, Inc. vice president John Kuykendall described the waiver process “as though the Wireline Bureau is taking an ‘I dare you’ approach to filing waivers. On one hand, the Bureau is saying that the USF/ICC Order must not be that bad since only a few carriers have sought waivers to be exempted from the reforms. On the other hand, the Bureau knows that once a company files a waiver, the petition will then be subjected to a ‘rigorous, thorough and searching review comparable to a total earnings review’ and that the bar which must be attained for the waiver to be granted is so high that few, if any, carriers can meet it.”

Understanding this complicated dynamic is important if you want to play the waiver game with the FCC, but is there a way to know with certainty if your costly and burdensome waiver will be granted? Not unless you have a crystal ball, but for now it appears as though waiver filers are predominantly companies with a specific “hook” that will at the very least get the FCC’s attention. I came across an article last week about the college admissions process which explained that there are countless highly qualified students applying to top colleges, but they are denied because they do not have some unusual or unique “hook.” These “unhooked” kids look great on paper—they got good grades, played sports, led student government and extracurricular groups—but they might not be internationally ranked gymnasts or National Merit scholars, which a school with high-bar admission standards is looking for (like the FCC in its waiver acceptance process). Back to the point—I couldn’t help but think about how the “unhooked” RLECs will fare if they go forward with filing waivers, especially in comparison to “hooked” companies like Big Bend Telephone Company (BBTC) and Windy City Cellular (WCC).

In February, West Texas-based BBTC filed a petition for a waiver of three USF rules including the $250 monthly cap and regression analysis. Since filing, BBTC’s waiver has attracted considerable attention due to the company’s hook: border security is at risk if BBTC loses its USF support. BBTC is the only service provider in a massive and geographically unrelenting area of West Texas, and the company provides service to dozens of local, state, and federal institutions including the Texas Rangers, the Department of Homeland Security, the Department of Defense, the Federal Aviation Administration, and the Texas Department of Transportation. BBTC’s hook turned heads in Congress at the state and federal level.

Texas State Representative Pete Gallego, who represents BBTC’s district, wrote to the FCC in support of BBTC’s waiver. Gallego explained, “BBTC has overcome and continues to manage high cost challenges through an innovative and cost-effective combination of wireline, wireless and satellite solutions that make BBTC a truly High Cost Provider in comparison to other rural communications companies both in the state and the nation.” Gallego added, “BBTC is the epitome of why universal service was created and is still needed today.” He is especially concerned about the impact on 911 emergency services, and he expresses that he “cannot imagine a scenario in which basic communications will be lost in such a wide, diverse, and vital segment of the country. We may reside in rural America, but we deserve the same voice and broadband service found in cities at reasonable rates. Indeed, universal service was designed and intended for the benefit of people in rural America—people like the consumers of BBTC.”

The Texas Border Sheriff’s Coalition also wrote to the FCC in support of BBTC’s waiver, arguing that “Unless the Commission waives its rules as applied to Big Bend, we are concerned that the primary communications network capable of serving a number of our members needs and the needs of other federal and state institutions tasked with protecting a majority of the Texas border will be shut off and, as a result, border security would be fundamentally undermined by this disruption in communications.” Senators John Cornyn (R-TX) and Kay Bailey Hutchison (R-TX) also chimed in, commenting “We understand that the Commission must be judicious in its granting of waivers from the USF/ICC Transformation Order lest excessive waivers undermine the larger reforms set forth in the Order…In our estimation, Big Bend’s situation is unique, and we urge the Commission to carefully and seriously consider Big Bend’s waiver petition.”

Nearly 4000 miles across the continent from BBTC, Adak Alaska-based Windy City Cellular also appears to have a clear hook: it is the only service provider to completely cover a remote island prone to inhospitable weather conditions and home to very few permanent residents. On April 3, WCC filed a petition for a waiver of the $3,000 annual per-line cap on CETC support, which WCC claims slashed the company’s funding by 84% in the flicker of time since the Order was passed last fall. WCC’s opening statement in its waiver petition sets the stage for what follows: “Adak Island is located in an earthquake zone and in the vicinity of an active volcano. The area is mountainous, and is characterized by extreme weather conditions including cyclonic storms, wind gusts in excess of 100 knots, fog storms in the summer, and an average accumulation of more than eight feet of snow.”

WCC is the only telecommunications service provider that covers the entire Adak Island area, including a large wildlife refuge and the surrounding sea. Entities like the Marine Exchange, the Aleut Corporation, and the U.S. Geological Survey Volcano Observatory rely on WCC’s service, as well as the Island’s 326 permanent residents and the many seasonal fishers, hunters, and tourists. Adak Island is a former Naval Complex and once was home to over 6k residents, but the population has dwindled over the decades. However, WCC explains that there are “a large number of contractors in Adak who provide various critical governmental services relating to maritime safety, ordinance disposal, environmental remediation, asset evaluation, wildlife preservation, and environmental monitoring.” Adak is only accessible by twice-weekly flights (weather permitting) and once-yearly barges, and “Adak is undoubtedly one of the most remote, isolated and climactically inhospitable communities in the United States.”

WCC’s wireline parent Adak Eagle Enterprises (AEE) is also in trouble as a result of the USF/ICC Order, and it is expected that AEE will file its own waiver soon. WCC explains that AEE rebuilt an outdated and decayed military telecommunications network on the island after several other providers declined. As a result of WCC and AEE’s efforts and funding from RUS and USF, the island now has modern telecommunications services. However, absent a waiver, it will not. WCC is therefore requesting a limited waiver only until the Mobility Fund Phase II mechanism is implemented, and only for half of its previous amount of support ($880.09, the “bare minimum” to keep the lights on). WCC pleas to the FCC, “If a waiver of the annual cap is not expeditiously granted, the results will be catastrophic for the Adak area: (1) WCC will be forced to cease operations, causing customers to lose service with no terrestrial alternative, and roaming ability throughout the Adak area will be lost; (2) critical services, government functions, and public safety will be jeopardized; and (3) WCC will become insolvent, causing the loss of a critical number of jobs for the Adak area.” Like BBTC, WCC’s waiver is supported by a number of local institutions, such as the City of Adak and the Aleut Corporation.

An April 9 ex parte meeting following up with the FCC after the waiver filing emphasizes how important it is for the FCC to expeditiously grant WCC's requested relief. WCC argues that it now has only 12 weeks until it must shut down operations, and the crunch has already been felt during a recent wind and snow storm that knocked out the only remaining satellite in use causing customers to lose service for a full day.

BBTC and WCC indeed may represent some of the most severe outliers in the entire rural telecommunications industry—a point that both parties bring up in their waivers—but what about the companies who do not have such an obvious hook yet still risk becoming financially insolvent as a result of the FCC’s rules? Will the FCC only grant waivers in cases that are literally a life or death situation for rural consumers? Some companies are likely still studying whether or not they have a hook that they can exploit in a waiver filing, and others are waiting for the FCC to release the final details on regression analysis. PBT Telecom and Valley Telephone Cooperativeboth filed letters of intent notifying the FCC that they will file waivers if the regression analysis methodology proposed in the FNPRM is adopted without change.

The bottom line is that if you take on the FCC’s dare to file a waiver, you might want to think of it like you are applying to Harvard. You have all of the standard qualifications to be accepted, but you need to play up your unique hook as much as possible in order to stand out from the crowd. If at least 40% of RLECs can indeed show that regression analysis and other USF/ICC cuts will push their companies into financial ruin and customers will lose service, it will be a challenge to earn an illustrious spot on the FCC’s highly-coveted waiver acceptance list.

Feel free to discuss your thoughts on the waiver process on JSICA’s LinkedIn USF Forum.

Wednesday
Apr112012

Cordova Telephone: Where Rural Meets Cutting Edge in Alaska

Remote Cooperative Offers Broadband, WiMax, and Wi-Fi, while Questioning FCC Changes

This past January, Cordova, Alaska, made headlines for getting 20 feet of snow in nearly as many days. The town on the edge of Prince William Sound was declared a disaster area, and utility workers and emergency personnel scrambled to keep roads open and essential services running. But Cordova's residents are used to weather-related hurdles, and for Cordova Telephone Cooperative and Cordova Wireless Communications, weather and topography is a daily consideration that effects everything from line repairs and service to the co-op's business plan. “Weather-related situations like this are common here in Cordova,” said Paul Kelly, general manager and ceo of Cordova. “We’ve learned to rise above them with ingenuity, hard work and stubbornness.”

According to Kelly, being rural doesn't mean Cordova's member companies can't provide first-rate services. In fact, the location has required Cordova to get creative in order to offer broadband connectivity, cellular services, mobile broadband through WiMax, and even internet hot spots via a newly-launched WiFi Cloud in the town of Cordova. “Being in a remote community like Cordova, we will always face challenges concerning access to facilities,” Kelly said. “We use a combination of bush planes, four-wheelers, boats, helicopters and luck to access a great deal of our territory and remote sites. We also rely on bear spray to protect us when we arrive.”

This past August, CTC completed a $12m project, three years in the making, by rolling out 100 miles of undersea fiber optic cable. Kelly said this “finally connected our rural community to the rest of the world in a reliable way.” He explained that Cordova is a remote community which, despite being on the mainland, has no road to it. “We’ve relied on satellite to fulfill our community’s internet needs for many years, but have been working toward this accomplishment for some time,” Kelly said. Now the new fiber optic cable stretches from Cordova to Valdez, and it was deployed from a 200-foot barge over a “mere three days,” as Kelly said.

Marketing and public relations director Cathy Long said that the community is now better connected to the surrounding towns and the rest of the world, thanks to the undersea cable. Member companies now “have speeds and broadband capacity second to none—even better than many places in the lower 48,” Long said.

Completion of the fiber optic line also has bigger implications for the rural Alaskan cooperative: “This accomplishment now qualifies us for the 'new rules’ that the FCC has imposed in the USF and ICC reform order, as well as allows us to deliver the Internet and wireless experiences the modern-day customer has come to expect or take for granted,” Kelly said. Until now, the cost of transport was always the co-op's biggest challenge, but with the cable connection, that burden has been lessened.

The financial reprieve couldn't come at a better time, either, as changes to rural funding make the future uncertain. “We feel we are well positioned to weather the storm we saw coming,” Kelly said, “and our investment in facilities over the past several years will protect us from a good portion of the damage this order will cause the industry. We are also filing for a waiver in hopes of protecting our wireless company.”

But the RUS/ICC changes are already having an impact. “Lost funding will result in fewer jobs at CTC and CWC, and has already resulted in less investment being made in our network,” Kelly said. “Until we are told our past and future investments are protected and recoverable we have no choice but to severely curtail investment and employment.” He said that, like other rural telecom companies, Cordova was disappointed by the FCC's rural funding changes, but says the cooperative is “positioned better than most coming into this change.” Candidly, however, Kelly said, “We do expect our revenues to be impacted in the years to come, especially on the wireless side, and intend to file a waiver with the FCC concerning this order. We feel there is pertinent information that has not been taken into account when writing this new order, and hope to be a poster-child for rural telcos providing service in remote and isolated areas.”

Long reserved her strongest comments for the new FCC order, which she said conflicts with what rural telecom has been doing for decades. “For 90 years, rural telecoms—mostly cooperatives—invested as they were supposed to, using USF and RUS loans to connect rural America at prices comparable to urban areas,” Long said. “Now the FCC commonly refers to what we have done for 90 years as waste, fraud and abuse, yet the OIG audits performed prior to the formulation of the NBP identified almost no waste, fraud and abuse of the USF system whatsoever. The telecom industry was nearly 90% broadband capable and had been building out for years in a very responsible manner. That fact was grossly ignored in the NBP [National Broadband Plan] and credit has not been given by the administration for all the great work performed leading up to the FCC order.”

Nearly 100% of Cordova's member companies have had true broadband access to their businesses or homes for the past six years—“long before any National Broadband Plan,” Long said. Now, CTC “typically provides up to a 4-to-1 meg service to the home but can provide speeds up to 100 megs if there is a need,” Long said. “Take rates are very good and getting better each day as more people discover the Roku devices and over the top TV.”

The cooperative has also been working to expand into non-traditional services through wireless broadband and its wireless subsidiary, Cordova Wireless Communications. CWC just built a 100-foot cellular tower on Naked Island, and now it can provide GSM cellular service all across Prince William Sound. Long explained that “because Cordova’s economy is primarily based on commercial fishing, and many of its residents are commercial fishermen, this is a huge and needed accomplishment” for the community.

CTC's new WiMax service also allows for mobile broadband in Cordova, with plans to expand (via the Naked Island tower) to the Copper River Flatts fishing grounds. The area is also blanketed by the company's Wi-Fi Cloud. Long said these “hotspots are able to seamlessly hand-off to each other, similar to the way cell phone towers do. All this, and we are providing both WiMAX and WiFi Cloud access to all our broadband internet customers as a free service.”

Going forward, Long and Kelly both said that future investment was uncertain, due to the precariousness of rural funding. “Until we know our past and future recovery on investment under the rules is protected, CTC has no plans for future investment in-plant, and our wireless company will soon follow,” Long said. “There is never a business case to be made for investing in the most rural of rural areas without universal support.”

Thursday
Apr052012

For Consolidated Telcom, North Dakota is All Boom and No Bust

Co-op Capitalizes on Region's Boom, Expands Unregulated Services to Compensate for USF Losses

For telecom providers like Consolidated Telcom in North Dakota, this century's oil and natural gas boom has made quite the impact. Whether it's devising the company business plan or competing with oil company salaries and perks, nearly everything has changed. Most importantly, however, the boom has brought an unprecedented increase in new telecom customers and lists of subdivisions and businesses eagerly awaiting connectivity.

In fact, if you consult the Dickinson Press nearly any day of the week, you will find some mention of how the oil boom in North Dakota is impacting this relatively small community. Residents are renting out rooms to oil workers for extra income. There's more trash and litter. Increased traffic has led to deteriorating road conditions. And just last week, the state of North Dakota granted $12m to improve and expand "oil patch" schools and $5m to bolster emergency services and law enforcement. And then there's the telecom needs of this drastically changing environment.  

"Unlike the rest of the nation- we are in the midst of the biggest oil boom in the history of our state and possibly in the nation,” said Rhonda Dukart, marketing and public relations manager for Consolidated Telecom, based in Dickinson, North Dakota. “We are a small agriculture community in the southwest corner of the state. In the past years we have seen thousands and thousands of people from all over the country moving to our area. We do not have the infrastructure, housing, school capacity, law enforcement, city services just to name a few of the challenges we are facing.”

But the boom has brought a new pool of subscribers, too. Dukart says that Consolidated is “very grateful” for the growth that the oil and natural gas industry has brought to North Dakota, but it would be a bit easier if they could “just control the pace a bit.” For now, Consolidated is just trying to keep up—and trying to find ways to physically get to their new customers and lay the connections. “New housing subdivisions are popping up everywhere, and of course they do not have the infrastructure anywhere nearby to allow for water, sewer, utilities, roads etc... so trying to get to all these new subdivisions has been the most challenging thing our company has ever had to face.”

Consolidated ceo and general manager Paul Schuetzler said that “new subdivisions are cropping up in the Dickinson area faster than we can find them on a map. There is a real urgency to providing these areas with services as they have few or no options for quality services from other providers.”

And Consolidated was already growing on its own, prior to the oil and gas boom. The company just celebrated its 50-year anniversary and just completed an FTTH upgrade in all of the cooperative's towns. “We are now in the process of overbuilding with fiber to all of our rural areas as well,” Dukart said. “Given 9k square miles, much of which is extremely rough terrain, and a short construction season because of weather, this is a monumental task.” But the fiber connections are robust and allow the company to provide digital TV as well. According to Dukart, the fiber connections offer “up to 100 Meg broadband packages, over 220 channels of digital television and of course telephone service.”

Dukart said that broadband is available to about 90% of Consolidated's customers, with the remaining 10% of customers able to get broadband through Wild Blue Satellite. Take rates for broadband are about 75%, Dukart said.

Of course, one boom always brings many others, and Dukart says that competition is everywhere now. “We have competition in ALL areas and ALL services,” she said. “Midcontinent [a regional cable provider] is our biggest competitor in all of our cooperative towns, Century Link is our competitor in our two CLECs, and of course all the wireless providers are competitors, now offering all services. Everywhere we turn we face competition.”

In some cases, the astounding increase in competition has also impacted Consolidated's own personnel. Dukart explained: “Along with this influx of people comes everyone scrambling to keep their employees, as oil companies pay much higher wages than most any employer in the area. We have lost several great employees to companies offering higher salaries, etc., and if they can find employees that already have a place to live, they make salary offers that are very hard to refuse.”

As a rural provider, Consolidated also expressed concern that recent USF/ICC changes will impact their business plans going forward. Bryan Personne, coo of Consolidated, said “Like all small telcos” the company would “see significant changes to its traditional revenue streams as a result of the USF/ICC funding changes” and that it will “attempt to fill the gap in lost funding by rolling out new unregulated services to its customer base.” Looking forward, Personne said that the company is looking to roll out “new supplemental services like security systems, wi-fi and mobile broadband using 700 Mhz licenses to expand its service offerings and take advantage of new technologies. We have a number of staff who are responsible for researching and developing new services for our customers.” Dukart added, “We have hired several technicians specifically for the security service and have just started the roll out of marketing materials.”

Like so many of the cooperatives we talk to, Consolidated also works in the community to support the efforts of local colleges and universities, schools, and businesses. Dukart said that one of the things Consolidated is most proud of is the recent construction of the Badlands Activity Center at Dickinson State University—a local university that the telecom company has worked with on many occasions. Dukart said that Consolidated's main effort was to build community support for the stadium's construction: “The marketing manager was a key player in getting a yes vote out of a very conservative community to use sales tax to assist in the funding of the new facility. This took about nine months of continued effort to inform the community of the benefits of tearing down a very old outdated stadium that no longer provided for the needs of both the athletes and the fans.” The end result was “a beautiful new $16m dollar facility that is a 'jewel' in our community and a tool to attract students and athletes to our college.” The Badlands Activity Center was constructed with a combination of state and local funds.

Consolidated acknowledges that the company's outlook is somewhat different than others in the industry, with greater opportunity for growth and a constantly expanding customer base. “Our situation is different than many of the telcos that I visit with on a regular basis,” Dukart said. “I am very grateful for that and we look at our enormous challenges as opportunities to shine. We have just celebrated our 50-year anniversary and I believe we can boast that we have been successful because of our commitment and dedication to our customers. We have the most outstanding employees and that is not just saying the 'right words.' It is a sincere belief that our commitment to serve is possible because of the quality of our employees.” In the end, Dukart said that the co-op's core values “is what separates us from the competition and ensures we will be here another 50 years.”

Tuesday
Apr032012

Rural Groups Respond to ICC Foes in FNPRM Reply Comments 

NRIC: “Maintaining Reasonable ICC Revenues is a Matter of Survival”

The USF/ICC Transformation Further Notice of Proposed Rulemaking covered a wide range of topics in sections L-R pertaining primarily to intercarrier compensation and IP-to-IP interconnection. In the initial comment round, the Rural Associations and the Nebraska Rural Independent Companies (NRIC) asserted that the FCC should refrain from imposing further drastic changes, such as reducing originating access to bill-and-keep and phasing-out the Recovery Mechanism, until the impact of the Order can be fully analyzed. Reply comments were due on March 30, 2012. The Rural Associations and NRIC held their ground on these issues and struck down comments from opposing parties—primarily cable, wireless, and large ILECs.

The Rural Associations (NTCA, OPASTCO, NECA, and WTA) insist that “substantial confusion and disputes already surround [the] interpretation and implementation” of the new USF and ICC reforms, and “It is essential that the FCC gather data and evaluate the impacts of the reforms just adopted prior to taking further steps.” The Rural Associations believe that “Consumers, lenders, investors, service providers, and the Commission itself would all be better served by a ‘data-driven’ reform process.” Furthermore, they argue that rural consumers could be left with “unaffordable and/or substandard services or, in some cases, with no services at all” if any additional ICC reductions are not matched with “a meaningful alternative for revenue replacement.”

The Rural Associations take a no-nonsense tone with their replies to commenters who argue that originating access and other rate elements should be transitioned to bill-and-keep along with terminating access. The Rural Associations name Time Warner, XO Communications, Leap and Cricket, T-Mobile, Bandwidth.com, CTIA, Google, VON, and MetroPCS as the “few parties supporting the hasty reduction of ICC rates beyond measures adopted in the Order.” The Rural Associations argue that these parties disregard the FCC’s commitment to a data-driven process; ignore the mandate of reasonably comparable services and rates; and prioritize their own policy needs over the needs of consumers in high-cost areas.

    

 

The Rural Associations likewise reject arguments from CTIA, NCTA, and T-Mobile that the Access Recovery Charge (ARC) and CAF ICC recovery mechanism should be phased out rapidly. The Rural Associations explain, “The few commenters that support a phase-out or accelerated reduction of the ARC and/or CAF ICC mechanism for RoR carriers advance a number of oft-repeated arguments regarding the alleged inefficiencies in the current ICC system or RoR carriers’ supposed above-cost rates. What none of these commenters consider, however, is the critical role that these revenues—which are derived from providing other carriers and their customers with access to ubiquitous and highly reliable COLR networks—have had on the deployment and affordability of basic and advanced service to rural consumers. Here again, such parties rely upon overly broad and self-serving policy pronouncements without pausing for even a moment to even consider the potential quantitative impacts of their proposals (other than the quantitative impact to their own budgets and profit margins).”

NRIC took a no-holds-barred approach with their foes in their reply comments as well. NRIC argued that the largest carriers will benefit the most from the transition to bill-and-keep, and “These same large carriers now seek to expand that windfall by urging the Commission to expand bill-and-keep to originating access, 8YY traffic, and transport.” NRIC explains that the supporters of bill-and-keep for originating access are “wireless carriers and other large carriers that may not have the same commitment as RoR ETCs to serve sparsely populated, rural areas.” NRIC adds, “Maintaining reasonable ICC revenues is a matter of survival” for small companies.

NRIC sees the debate over bill-and-keep for originating access and other rate elements falling on two “crystal clear” lines: on one side, there are companies who are committed to serving rural areas. These companies—which include both RoR and price cap carriers—call for the FCC to continue ICC compensation and evaluate the impacts of the Order before making further changes. On the other side are the companies who do not “have a business priority of serving rural areas.” These companies, NRIC argues, “line up behind elimination of…ICC fees.” NRIC categorizes the two sides as “rural network builders” versus “rural network users.”  

One of the more memorable quotes from the initial round of comments was Verizon’s claim that “there are no incumbent IP network providers.” NRIC disagrees, responding that “Verizon is simply wrong.” According to NRIC, “While the technology has changed, that change does not render their ILEC classification and attendant regulatory obligations obsolete, and Verizon cannot be exempted from such obligations.” Although the explicit topic of transitioning the PSTN to all-IP networks was not directly addressed in the FNPRM, it is directly intertwined with the ICC and IP-to-IP interconnection debates. NRIC weighed in on the PSTN-IP transition, arguing that it should be an evolutionary transition and “Efforts to eliminate existing TDM networks of RoR ETCs at a date certain and thereby eliminate cost recovery would create industry chaos and should be rejected.”

The overall theme of the comments by the Rural Associations and NRIC is that ICC is a critical revenue component that helps build and maintain telephone and broadband networks in rural America. RLECs use this revenue to be “rural network builders,” using NRIC’s terminology. RLEC infrastructure in rural areas is Congressionally-mandated and complies with the goals of the FCC and the National Broadband Plan. If the ICC base continues to shrink with no corresponding and equitable recovery mechanism, rural consumers will suffer and large telecom carriers will profit—but will they invest in rural areas, or will the fundamental principles of Universal Service be forsaken?

Thursday
Mar292012

Even After House Victory, FCC Reform Act has Bleak Outlook

Rep. Walden Brings an FCC “Data Dump” to the Table--Literally

The Federal Communications Commission Process Reform Act (H.R. 3309) headed to the House floor on Tuesday, March 27, 2012. The so-called FCC Reform Act passed the House Energy and Commerce Committee 31-16 earlier this month and continued its winning streak with a 247-174 victory in the House. The bad news (or good news, depending on your views) is that H.R. 3309’s star has probably burned out. The bill is not expected to pass in the Democratic-controlled Senate, and the Obama Administration has already expressed that it does not approve the legislation—and this was before the House vote occurred. Nevertheless, D’s and R’s waged war for several hours on Tuesday about whether or not the bill would be a “straightjacket” on the FCC’s authority.

The FCC Reform Act has stimulated interesting reactions from government and industry. In anticipation of the House vote, bill sponsor Representative Greg Walden (R-OR) published an opinion piece in the March 27 issue of Politico. Walden opened by arguing that the FCC would be “well-served” to follow the old adage “If it ain’t broke, don’t fix it.” Walden is referring to the booming telecom and technology industry, where “landline, wireless and cable providers have invested $66b in broadband infrastructure in 2010,” and “the U.S. is leading in cutting-edge technologies.” Walden asserts, “Before the FCC interferes in that marketplace with regulation, it should find compelling evidence that something is broken and that its remedy will likely improve the situation.”

The FCC Reform Act would require the FCC to conduct cost-benefit analysis on all regulations and identify definitive market failures before imposing new rules. Among other proposals, the FCC would also have to release the full text of rulemakings to the public 30 days prior to voting. The FCC, Walden argues, is broke and “does need fixing.” From the opposing side, Representative Henry Waxman (D-CA), argued that the H.R.3309 “would turn the FCC watchdog into a lapdog for industry.” The debate went back and forth along party lines in this style with very little compromise or bipartisan agreement. Although the debate strayed into some farfetched territory at times, some issues were close to home for the rural telecom industry.

Take the USF/ICC Transformation Order—we don’t need to remind you what it was like for those three weeks between when the FCC voted on the Order (a “press release,” according to Walden) and when the 750-page Order was actually released. Walden furthermore expressed considerable frustration with the FCC’s “data dump” of thousands of pages of documents just days before the FCC approved the unseen Order. Walden and other supporters of H.R. 3309, like Representative Lee Terry (R-NE), argued that only companies with a “house full of lawyers” could possibly process all of that information in such a short period of time. “Rural Nebraskans don’t have that opportunity,” said Terry. Walden brought dozens of heavy-duty notebooks containing thousands of pages of data to the House floor to illustrate just how much information the FCC expected the public to digest in 48 hours. Terry and Walden believe that the FCC Reform Act could effectively fix some of these pervasive transparency issues at the FCC, and Terry called the legislation “fairly practical and necessary.”

One point of contention in H.R. 3309 is the proposal to limit the FCC’s ability to impose merger conditions—this may be an area where rural telecom industry supporters of the legislation will stumble. Merger conditions are intended to promote the public interest in some way or another, and that often includes concessions like build-out requirements and rural market attention (just consider what might happen if the Verizon-SpectrumCo/Cox deal is approved without any conditions, or if AT&T-T-Mobile had been approved without conditions). Bloomberg BNA explained in a March 28 summary of the House vote, “As stipulated in the bill, merger conditions must be ‘narrowly tailored to remedy a harm that arises as a direct result of the specific transfer or specific transaction.’ The FCC also would not be able to accept any ‘voluntary commitments’ from merging companies that are outside the scope of its statutory authority,” which would “alter the ability of the FCC to impose conditions in the public interest,” according to Representative Anna Eshoo (D-CA). The Comcast-NBCU merger was brought up repeatedly, and although “what’s done is done,” voluntary commitments like the low-income broadband adoption program might not exist in world where the FCC Reform Act is the law of the land.

In reality, it is unlikely that this bill will even reach the Senate floor. Bloomberg BNA reported that “Democrats on the Senate Committee on Commerce, Science, and Transportation have expressed no intention of taking up the measure. In addition, President Obama has come out strongly against the bill.” Regardless of the bleak outlook, the telecom industry is largely supportive and optimistic. The Hill’s Hillicon Valley reported reactions from the industry on March 28. NCTA president and former FCC chairman Michael Powell commented, “The regulatory framework envisioned by this reform legislation will ensure that private enterprise can continue to invest and innovate with more consistent and precise federal government oversight.”

What can we in the independent telecom industry learn from the H.R. 3309 debate? Even if the bill doesn’t go any further, it has at least brought attention to the FCC’s transparency and process defects. The rural telecom industry did not hold back its feelings about the last-minute USF/ICC Order data dump or the 3 weeks of pure panic between the vote and the release of the Order—clearly some members of Congress heard our concerns, which is reassuring at least.