Tuesday, May 1, 2012 at 2:43PM FCC Gets Specific about Lifeline Broadband Pilot Programs
Applications due July 2, Bureau will Favor Projects “Designed as Field Experiments”
The FCC is moving full-steam ahead with the Lifeline Broadband Pilot Program adopted in the January 31, 2012 Lifeline Reform Report and Order and FNPRM. On April 30, the FCC released a Public Notice announcing that applications for the Pilot Program are due on July 2, 2012. The Public Notice outlined the FCC’s expectations for Pilot Program applicants and listed the items that applicants must submit by the July 2 deadline. Up for grabs is $25m for an 18-month Pilot Program, which consists of 3 months of administrative preparation, 12 months of subsidized broadband for low-income consumers, and 3 additional months of data collection and project evaluation.
The purpose of the Pilot Program, according the FCC, is “to gather data to test how the Lifeline program could be structured to promote the adoption and retention of broadband services by low-income households.” Additionally, “The primary goal of the Pilot Program is to gather high-quality data that will help identify effective approaches to increasing broadband adoption and retention by low-income consumers.” The FCC declares that at the end of the program, “the Commission will publicly recognize the ETCs and their partners that best succeed in meeting the Pilot Program goals.”
There appears to be a few specific caveats that may make it a bit of a challenge to be selected for the Pilot Program. First and foremost, only ETCs are eligible to participate, although ETCs are encouraged to partner with other entities like academic institutions, research firms, and non-profit organizations. The second challenge is that the FCC will “strongly favor pilot projects designed as field experiments that implement standard best practices common among field experiments”—this goes beyond simply providing low-income customers with a broadband discount and some digital literacy training thrown in for good measure. Conducting an extensive field experiment may require resources, expertise, and staff that a small rural telco does not have available, which is likely why the FCC suggests partnering with academic or private-sector researchers.
The application process is quite extensive too. The FCC explains, “In their applications, ETCs should submit a detailed description of the experimental design and other experimental protocols used suitable for a replication study, what variations on broadband service offerings will be tested (e.g., discount amount, duration of discount, speed, usage limits, digital literacy training or any other factors impacting broadband adoption) and how the project(s) will randomize variations on broadband service offerings (e.g. geographic randomization).” Short of sounding like a government-sponsored social science experiment, the Pilot Program definitely holds promise for the applicants who have the resources, expertise, and partnerships to take the plunge. The success of the Pilot Programs will likely determine if and how the FCC ultimately subsidizes broadband for low-income Americans, so participants are certainly contributing to “the greater good.”
The FCC discusses some of the factors it will consider in the selection process. It appears as though the applicant does not have to conduct a full-scale “field experiment,” but that is just one factor that the FCC will favor. Overall, the FCC is looking for “a diverse array of projects testing broadband adoption in different geographic areas (e.g., rural, urban, Tribal lands), using different technologies (e.g., fixed, mobile) and testing different variations of broadband service and discount plans.” The FCC adds that it “has a particular interest in learning which discount plans are most effective in promoting broadband adoption and retention.” The FCC will also look for effective customer outreach programs, digital literacy training options, if the projects encourage entrepreneurship, if consumer equipment will be provided at a discount, and the overall likelihood that the applicant will be able to successfully execute its proposal.
The application and data collection requirements are included in the Public Notice. The Wireline Bureau will notify the ETCs selected for the Pilot Program, and the “winners” will be required to complete a variety of forms and submit them to USAC. Finally, “Within three months after the conclusion of the 12-month period of offering subsidized broadband service, each ETC is strongly encouraged to submit a report to the Bureau describing in detail any data collected in addition to the data specified in the Appendix and a narrative describing the lessons learned from the Pilot Program, which may assist the Commission in modernizing the Lifeline program to promote the adoption and retention of broadband services by low-income households.”
What do you think—is the Lifeline Broadband Pilot Program a good opportunity for rural independent telecom providers (of any technology)? The data collected from this program will definitely be useful for creating future low-income broadband policies, but the trail-blazers who participate in the Pilot Program will have to be committed to the process, accept that it might not be a success, and have the resources and expertise to dedicate to the project. It will be very interesting to see which types of projects receive funding, and if many rural independent providers participate.






