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Entries in Precision Farming (3)

Monday
Apr302012

For the Smart Rural Community, Broadband is Just the Beginning

NTCA Paper Delivers Affirmations and Examples of RLEC-Enabled Smart Rural Communities  

“A robust broadband network is the foundation of a smart rural community,” according to an NTCA White Paper entitled The Smart Rural Community; but “It is important to note that the mere presence of a robust, next-generation broadband network does not create a smart rural community.” The NTCA paper explores the meaning of “smart rural community” by providing insightful examples from rural areas across the country. The paper also makes declarations about how smart rural communities benefit local consumers and businesses by going above and beyond simply providing a fast, fat pipe to the premises. Generally speaking, “A smart rural community relies on broadband networks to enable a series of applications that the community can leverage for innovative economic development and commerce, top-notch education, first-rate healthcare, cutting-edge government services, enhanced security and more efficient utilities use.”

By reading the smart rural community examples in the NTCA paper, you can visualize a smart rural community as a stack of interrelated applications and services from the individual household level all the way up to the government level, and everything in between. A smart rural community will likely mean different things to different communities, and building a smart rural community will be a collaborative and unique experience for each community. The payoffs for investing in a smart rural community, NTCA argues, are significant: these investments and projects “create opportunities for community growth and viability.” Rural telecom providers are leading the way, and “Broadband networks that are currently being built by rural telephone companies are economic engines for the entire community.”

The abundant examples in the paper include projects in education, health care, agriculture, public safety, government, utilities, and home networking. In each category, NTCA highlights at least one rural broadband provider who is undertaking a smart rural community project by leveraging its broadband infrastructure and collaborating with other local institutions. In each example, the rural broadband provider is helping local residents and business to operate more efficiently, be more involved in the community, promote economic growth, or improve the quality of life in remote areas. Some of the RLECs highlighted in the paper include:

  • Nex-Tech (KS) has developed a shared network for local schools, Interactive Television Networks Inc., which “enables students to learn from teachers located in a different location, and allows the schools to share curriculum and spread the overhead costs among participants.” Nex-Tech has also helped develop a mobile application with Fort Hays University, and “the app enables processors to post curriculum and allows students to review the campus map, enroll in courses, watch videos and interact with campus staff.”
  • Madison Telephone Company (IL) has entered into a public-private partnership with a local health care provider. In this example, “Community Memorial Hospital transfers digital images in order to receive remote diagnostics services from larger hospitals and clinics in St. Louis and Springfield, Illinois…Madison Telephone worked in conjunction with the hospital to install fiber optic cable. The new fiber network enables the local hospital to expedite the transfer of images and diagnostic information.”
  • Ayrshire Farmers Mutual Telephone (IA) provides high-speed broadband to area farmers, who use the network to make critical farming decisions. One local farmer uses broadband to decide when and where to sell commodities and purchase the lowest-cost inputs. The farmer also utilizes “real-time weather reports [which] provide important information about temperatures, wind patterns and precipitation levels, which dictate the best times to distribute herbicides and pesticides and perform other farm operations.”
  • Valley Telephone Cooperative (TX) connects a local farm with 10 Mbps fiber-based broadband, enabling the farmer to “access county and state government offices online…to renew his vehicle licenses, contact his local tax bureau and perform other remote transactions, thus saving both on travel costs and time.”
  • Dickey Rural Networks (ND) has collaborated with local water and electric utilities on smart grid projects. The company built a private broadband network for the water utility, where “The technology will be used to monitor and control 12 remote lift stations and reservoir sites, providing the utility with greater intelligence and insight into its operations.” Additionally, “Dickey Rural Networks has collaborated with its state network and several neighboring telecommunications companies to install a fiber-based virtual private network throughout the electric transmission network.”
  • Horry Telephone Cooperative (SC) has developed Total Connect Remote Service, a home security system that is accessible from a consumer’s smartphone. NTCA explains, “The communications provider views its security service as a method to differentiate itself from its national and regional competitors, and entice home owners and developers to adapt a bundled package of services.”

NTCA concludes the paper with some thoughts on what type of infrastructure enables a thriving smart rural community. Some parameters include supporting sustainable economic activity, enabling any application a citizen or business may need, being “future-proof” and ubiquitous, uniting wired and wireless technologies, and maintaining the most current cybersecurity protection. NTCA recommends that broadband providers in smart rural communities offer at least 20 Mbps to the end-user and 1 Gbps in institutions.

NTCA ceo Shirley Bloomfield commented, “This paper confirms that the infrastructure and tech knowledge necessary to support smart applications exists in rural settings as well as big cities. It also underlines just how important broadband-enabled technologies are to the millions of people who live in rural America. Policy makers should take note and work to ensure that rural Americans have access to the same smart applications and the many economic benefits that accompany them as their counterparts in urban areas.”

One key-takeaway from reading this paper is that a single advanced (or “future-proof”) rural broadband network can literally provide innumerable customizable opportunities for citizens and businesses in remote areas. The underlying network can enable communities to tailor “smart” applications and technologies to their specific needs, such that the residents and businesses are more connected to the entire world than ever before. With one robust network, the sky is the limit for rural communities. However, the NTCA paper shows that it takes more than an “if you build it, they will come” attitude. Rural broadband providers have to collaborate with education, health care, local government, public safety, utility providers, local businesses and individual consumers in order to develop a truly smart rural community.

Sunday
Jan222012

As Iowa Goes, So Goes Rural Farming Connectivity?

As Iowa goes, so goes the country? Perhaps this isn't always true of the Straw Poll, but it may be true when it comes to Internet use in agricultural communities. Of the nearly 1,300 farmers who participated in the 2011 Iowa Farm and Rural Life Poll, 60% said they use high-speed Internet access—just several percentage points below the national average, depending on which survey you consult, and right on par with rural America's access rates. The majority of Iowa respondents said they connected via DSL (27%), while others accessed high-speed via satellite (14%), wireless/cell service (13%), or cable service (12%). Approximately 12% of farmers accessed the Internet through a dial-up connection.

Co-director of the survey, Iowa State University Extension Sociologist J. Gordon Arbuckle Jr., said, “Expansion of high-speed Internet coverage in rural areas has been a priority in recent years, and we wanted to learn more about how farmers access and use the Internet, especially broadband. […] We gave farmers a list of options and asked them to indicate whether they had access to high-speed Internet. We also asked them to select all the ways that they access the Internet, so in numerous cases farmers reported more than one source of access.”

Very few respondents reported no access to the Internet—only 14%—but what is most interesting is the number of participants who said they had access to high-speed but chose not to use it—about 21%. We've seen this before with similar polls and surveys; instead of an access “gap” it seems there is more of a usefulness “gap,” particularly when it comes to Americans who live and work in rural areas. According to the Department of Commerce, more than 20% of Americans don't use the internet at all, and countless polls suggest that of these non-users, most just don't see any need for access and often state that they don't find the Internet “useful.”

However the fact remains, both small and large American farms need better information to increase profitability, and of the Iowa respondents who said they do access the Internet, 84% said they do so to get information on weather (and 72% of those do so weekly). They also access market information (78%), general agriculture news (75%), and information about crop production (65%). Other reasons for going online included farm financial management (55%), pest management (55%), and soil and water conservation (51%). A stunning 71% of users said they use their connections for livestock-related information.

This past August, I detailed similar statistics, as collected by the USDA in its Farm Computer Usage and Ownership report, and it's interesting to take a state-specific look at how Internet—particularly high-speed—is being used by rural farming communities. The study found that about 40% of smaller U.S. farms are online, with 72% of the largest farms using the internet for farming technologies and farm-related business. And of those connected, 38% use DSL, 15% use satellite, 20% use wireless, 11% connect through cable, and 11% still turn to dial-up. The percentages are quite similar to the Iowa findings, but nationally it seems that DSL and wireless high-speed are more readily-available options than they are for Iowans.

Of course, the increasing number of monitoring devices deemed “precision agriculture” are some of the catalysts driving high-speed adoption in farming communities. But so is the need for information-sharing that has become a backbone of small farms in an increasingly competitive market. Even the National Broadband Plan insists that high-speed is crucial for American farms. Still, in rural areas, desire doesn't necessarily mean change, and telecom advancements don't automatically bring connectivity.

Tuesday
Sep202011

Tech Savvy U.S. Farms: A Promising Telecom Market?

Source: The ILEC Advisor

Internet connectivity is fueling advances in precision agriculture, with more than half of U.S. farms relying on the Web for day-to-day operations. Last month's report by the USDA reveals that the number of connected farms is up 20% in the last decade, yet 53% of those connections are through DSL or dial-up. Cara Snider begins a series this month, looking at how, for the communications provider industry, these farms represent an important “vertical” market, where clever partnerships, federal funding, and local investment can come together to meet sector-specific needs.

Read the complete story here.